WEEK 1:
Meet & Greet

One of the biggest take aways is the community you will be introduced to in this masterclass. Week one is designated to meeting each other in the course. You will learn you are not the only one going through the obstacles you face daily. It's reassuring to hear each other stories and reasons why everyone is pursuing this industry. This first week will be laid back & chill. I always invite my friend Cabernet & Moscoto. It's a chill intro to the class.

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WEEK 2:
Branding & Marketing

I will go over my strategies on self-marketing your business with advertising & marketing strategies. Wanna know the trick? It's simple, be YOU! I teach you how you can create a brand and establish virtual trust with your clients. How do you think clients spend thousands of dollars with people before meeting them? I call it virtual trust. It's key in being financially successful in this industry. In order for you to virtually know how to market your audience you need to know your client. I teach you how to fine point your clientele and we go over demographic behavior and purchasing habits and how you can incorporate that into your business. 

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WEEK 3:
Pricing & In-Person Sales

Figuring out how to price something you love is very difficult. Let's face it, if we didn't have bills to pay and a family to take care of we would do photography for free & live in a box. Unfortunately we can't live in a box and we can't run our business for free. I have put together a great system in pricing your digitals, prints & packages that not only is easy to understand but is easy to make profit without being the "salesman" we all hate. Making profit for your business doesn't need to make you feel guilty it should make you feel successful. Not that money means success, it means you have potential growth in the near future and after all that's what you're aiming for. To quit your full time job, to have more time with your family, being able to afford more family trips, to open a studio. You can't have any of that without a streamline of profit. I'll not only teach you how to price but I'll teach how to handle your self-doubt and how you can get out of your own way to make things happen. 

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WEEK 4:
Online Funneling & Booking Process for Newborn/Wedding/Regular Sessions

You need to approach your business like an online business. Let's face it, you ARE an online business. Everything you do is online until the day of the photoshoot, am I right? So what if you don't have a studio? You don't need one. What you need as an online business that allows for residual income without you working your butt off. Are you annoyed of all those annoying questions you get asked in Facebook messenger or email for the person to not even book you? Are you annoyed with wasting your time when you should be focused on other things? The solution is provided in this week. I teach you how to streamline your business through an online process that funnels your clients through a process that will ultimately attracts & repels the right/wrong client. Before you know it I promise you will be spending time with your family to check your inbox and find that you made a few hundreds of dollars without doing ANY work. It's magic I tell you! Often times, people ask me how I can handle several businesses and maintain family balance, well THIS system is it! Let me give you the freedom to run your business without you being physically present. This is the golden ticket to a residual income & ongoing business.

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WEEK 5:
Product Launchpad - Setting Up A Sale/Promotion
Social Media Advertising

I have curated a system called the Product Launchpad. It's a step by step system that allows for you to create, promote and launch a promotion. When I first started my business I was under the radar, I did sales/promotions and as one would say I was "devaluing my worth" I said "I'm running a smart business" Instead of doing what the industry was telling me I shouldn't be doing I went with what I thought was the smart path. Before I knew it I made my first 30K sale in 12 minutes at MIDNIGHT during my Blue Wednesday sale in 2014. It was a game changer for me. I knew at that moment that the Product Launchpad was complete. After several trials and errors & studying my demographic's purchasing behavior I created this magical system. At first I thought maybe it only works for me, well I was wrong. After teaching this system for years photographers pull this strategy and have quit their full time jobs to open up studios. It's a big deal & I'm excited to reveal with you how this system works! In class I will not only teach you how this works but you will actually host a sale for your clients. It's for practice so no worries if you don't sell anything I just want to make sure you know how this works & what to do for after class is over. 

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WEEK 6:
Creating A Website & Review Day

As a photographer you wear ALL the hats. You are in the "do it yourself" industry because let's face it you don't have the funds to hire a huge company to handle your website. I teach you how to create one without using the crazy coding. I show you easy ways to connect your entire business online with a website. Trust me, I show you in a way that is no overwhelming. In addition to creating a website, week 6 is also a huge review day. I will give you a packet to answer the questions you know so we can make sure to connect any missing points. This review is strictly for education, no grading. All good things!  

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WEEK 7:
Photoshoot Day

This day we will have a 3 photoshoots. Normally a family, maternity & a senior session. Depending on the season this class may start earlier than normal but it will be announced. We usually have this shootout downtown OKC. This is great way to get out of the classroom and explore the camera, lighting and poses. Perfect opportunity for questions and to observe how I shoot. It's also a great way to explore different lenses.

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WEEK 8:
Editing Day

I will show you how I edit and techniques that allow me to get through a session of 80 images in 20 minutes. First & foremost you're overthinking and over editing. You're not getting paid to edit so technically your time is being wasted if you're spending too much time on editing. I also show you graphic design strategies on how to create announcements, books & products. I work in bridge & photoshop. I do not use Lightroom, nothing against it just not what I use.

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WEEK 9:
In-Person Sales Competition

Right now this means nothing to you but remember back in week 3 I taught you how to price & how to sell your images during an in-person sales consultation? So week 9 is a competition. You will present to me plus two guest judges and present to us how you would with a client. From start to finish this process that I teach you. Everyone will do this privately in my showroom and at the end the winner gets $100 cash money. Based on a 200 point system we grade you on the entire process. It's a fun way for you to make sure you got this process down. This is also the same day that you will have your sale/promotion. Again, right now this might sound confusing but you're in good hands!

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WEEK 10:
Graduation!

At this point you have went through a lot! You have gained and practiced so much knowledge it's time to celebrate. This is a semi-formal event at the studio, I'll provide dinner and I always have a ceremonial celebration celebrating your success. I love a good reason to celebrate and the 10th week is the perfect time! Cheers to becoming a professional photographer!